Workato vs Make (Formerly Integromat)
Updated 30 March 2026
Make (formerly Integromat) is the mid-market automation platform that sits between Zapier's simplicity and Workato's enterprise power. At $9 to $299 per month versus Workato's $10,000+ per year, Make offers significantly more capability than Zapier while costing a fraction of Workato. Here is where each platform fits.
How Make Fits in the Market
The integration platform market has three tiers. Zapier dominates the simple, consumer-friendly tier ($0 to $599/month). Workato and MuleSoft own the enterprise tier ($10,000 to $200,000+/year). Make occupies the increasingly important mid-market tier ($9 to $299/month) where teams need more power than Zapier provides but cannot justify enterprise pricing.
Make's visual scenario builder uses a flowchart metaphor that makes complex workflows easier to understand than Zapier's linear model. Scenarios can include routers (conditional branching), iterators (looping through arrays), aggregators (combining multiple items), and error handlers. This puts Make closer to Workato in capability, though it lacks the enterprise governance features that Workato provides.
Make prices based on operations (execution steps). Each action in a scenario consumes one operation. A 5-step scenario running 100 times per month uses 500 operations. The Core plan ($9/month) includes 10,000 operations. The Teams plan ($299/month) includes 800,000 operations. This usage-based model can be more cost-effective than Workato's recipe-based pricing for teams with moderate volume.
Feature Comparison
| Feature | Make | Workato |
|---|---|---|
| Pricing | $9 - $299/month | $10,000 - $100,000+/year |
| Free tier | 1,000 operations/month, 2 scenarios | 14-day trial only |
| Pricing model | Operations (execution steps) | Recipes (workflow count) |
| Visual builder | Flowchart-style scenario designer | Recipe builder with data pills |
| Connectors | 1,500+ integrations | 1,000+ with deeper enterprise connectors |
| Complexity | Branching, iterators, routers, aggregators | Full branching, loops, error handling, parallel processing |
| Enterprise apps | Basic Salesforce, HubSpot, QuickBooks | Deep SAP, Workday, NetSuite, Oracle |
| On-premise | No native support | On-Premises Agent (OPA) |
| Governance | Team management, basic roles | Role-based access, audit logs, approval workflows |
| Compliance | GDPR compliant | SOC 2 Type II, HIPAA, GDPR |
| Support | Email, community forum | Dedicated CSM, phone support, SLA |
| API management | Webhooks and HTTP modules | Full API management and gateway |
| Best for | Marketing ops, e-commerce, mid-market | Enterprise IT, regulated industries |
Where Make Wins
Make wins for three specific audiences. First, marketing operations teams that need to automate lead routing, email campaigns, social media workflows, and CRM updates. Make's visual builder and affordable pricing make it ideal for marketing automation at $30 to $100/month instead of $10,000+/year. Second, e-commerce businesses automating order processing, inventory sync, and customer communication across Shopify, WooCommerce, and fulfillment providers. Third, growing companies (50 to 200 employees) that have outgrown Zapier's limitations but are not yet at the scale that justifies enterprise iPaaS pricing.
Where Workato Wins
Workato wins when enterprise requirements are non-negotiable. IT governance (role-based access, approval workflows for production deployments, comprehensive audit trails) is a Workato strength that Make does not match. On-premise connectivity through the OPA agent is critical for companies integrating cloud applications with legacy on-premise ERP or database systems. And the depth of enterprise connectors (SAP, Workday, NetSuite, Oracle) means Workato can handle integration scenarios that Make simply cannot support.
The Migration Path
A common growth path: start with Make for marketing and operational automation ($30 to $100/month), then add Workato when enterprise IT integration requirements emerge (governance, on-premise, deep ERP). Some organizations run both platforms simultaneously: Make for department-level automation that does not need IT governance, and Workato for cross-enterprise integrations that require compliance and audit trails. This hybrid approach can save $20,000 to $50,000 per year compared to running everything through Workato.
Frequently Asked Questions
Is Make cheaper than Workato?
Significantly. Make starts at $9/month (Core plan, 10,000 operations/month) and tops out at $299/month (Teams plan, 800,000 operations). Workato starts at approximately $10,000 per year. For simple to medium-complexity automations, Make is 5 to 50x cheaper. The price gap narrows as your integration needs become more complex and enterprise-grade.
Can Make replace Workato for enterprise use?
Not fully. Make lacks several enterprise features that Workato provides: on-premises connectivity (no OPA agent equivalent), comprehensive audit logging, role-based access with approval workflows, deep SAP/Workday/NetSuite connectors, and enterprise-grade compliance certifications. For mid-market companies without strict governance requirements, Make can handle most automation needs. For regulated enterprises, Workato fills gaps that Make cannot.
Is Make the same as Integromat?
Yes. Make was formerly known as Integromat and rebranded in 2022. The platform, team, and technology are the same. If you see references to Integromat in older articles, they are referring to what is now Make. The visual workflow builder, connector library, and pricing model carried over from Integromat to Make.
Which is easier to learn, Workato or Make?
Make is generally easier for visual learners because its workflow builder displays scenarios as flowcharts with clear data flow between modules. Workato's recipe builder is also visual but more complex, with additional enterprise features (data pills, lookup tables, error handlers) that increase the learning curve. Most users can build their first Make scenario in 30 to 60 minutes. Workato typically requires 1 to 2 weeks of learning.